BBUS1DIB Disruption in Business
Traditional business models are being disrupted by numerous factors. Chief among them are new technologies that change how businesses operate. One commonality observed among these disruptive trends is the role of data. Data has become a highly valued business asset, forming a strong foundation for high-quality decision processes. This subject will introduce you to the role of data in disrupting traditional business operations and formulating business strategies. You will gain an appreciation of how data can be turned into business insights through a process called analytics, using examples across a range of business problems. On completion of this subject, you will appreciate the pivotal role that data and analytics play in various strategic initiatives within organizations, and the strategies that link analytics to business performance while balancing issues such as ethical and data governance.
Timetabled hours per week (4 hours)
• One 2-hour lecture per week
• One 2-hour tutorial per week