IT and Marketing

This undergraduate certificate arms you with foundational IT and marketing knowledge to start an entry-level position.

Key Information


4 months

Intake Dates

February, June, October

View important dates

Campus Location

Melbourne On-campus 

2024 Fees

Not available to domestic students

Domestic International

2024 Fees


Articulation options

Your pathway to an entry-level IT or marketing role

This certificate provides you with basic skills to enter the workforce in an entry-level IT or Marketing role.

You may also study four more subjects to complete the Diploma of Information Technology. The Diploma of Information Technology provides a broad introduction to computing, after which you will progress to a more specialised area during their bachelor course, in areas such as computer networking, information systems, software development and web development. Afterwards, you’ll be eligible for entry to the second year of the Bachelor of Information Technology at La Trobe University.

Course structure

What you'll be studying

You’ll need to complete four subjects during your program.


An introductory subject to marketing principles and practice as applied to mainly fast-moving consumer goods. A key focus of this subject will be development of communication and presentation skills that are integral to the marketing profession and success in business. Through the integration of these skills within the subject, you will develop transferable skills that will used throughout your business career to engage with a range of stakeholders. Topics will cover the marketing concept, the marketing environment, buying behaviour in consumer and organisational markets, customer segmentation, targeting and positioning, developing the marketing mix, and the implementation and control of marketing programs. This subject provides a sound foundation for future marketing subjects, advanced skill-development, and your career.

Class requirements

Timetabled hours per week (4 hours)

  • One 2-hour lecture per week
  • One 2-hour tutorial per week

This subject helps the student evaluate data-based evidence encountered in everyday life. It provides the fundamental numeracy skills required by business people, lawyers, nurses, journalists, social scientists, teachers and other professionals who need to evaluate data-based arguments, whether found in newspapers, television or on-line websites. This is achieved by a combination of studying newsworthy topics introduced in lectures, computer laboratory classes which encourage engagement with others and on-line quizzes that assess numeracy skills. The four themes covered in this subject are gathering useful data, turning data into information, probability and from data to decision making. These themes are designed for students who do not have any background in mathematics, statistics or probability.

Assessment: Class tests (30%), Final lab test (20%), Final written exam (50%)

This subject will introduce you to the practice of writing in order of importance (inverted pyramid style) for various media platforms and audiences. You will learn to write short form news articles for print (newspapers and online news sites) and radio. Students will examine the fundamental skills of news-writing and information gathering for the media, including press releases, daily news stories and feature articles. The process of identifying and writing stories within these formats will be discussed and analysed. The key learning outcomes of news judgement, distilling information, writing concisely, and writing material in order of what is most important are transferable across a range of vocations. You do not have aspire to be a news journalist to use the skills you will learn in this subject.

Class requirements

Timetabled hours per week (4 hours) 48 hours in total

  • One 2-hour lecture per week
  • One 2-hour tutorial per week

In this subject, students will be provided with a general and practical introduction to information technology for students in a range of disciplines. This subject will guide students to implement the IT skills to their field of study. It covers: fundamental principles of computer operation, the main hardware components of the computer, data storage and retrieval, introduction to system software, introduction to data communications, computer networks, the Internet; operating systems, file management systems, security, introduction to information systems; application software modules: spreadsheets, database packages, the World Wide Web.

 Class tests (40%), Final written exam (60%) 

More information

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